We all know that indie author day is 24 hours of all that is good and true about indie authorship, but how can you carry that excitement and momentum throughout the other 364 days of the year? In this blog post, I’m going to talk to you about how direct sales can be the key to keeping the party going all year round!
At Lulu, we’ve published over 1 million books since launching in 2002 and are very familiar with the unique obstacles (I was going to say plight but this sounds more optimistic) that face indie authors. In a sea of books that are published every day, how can you stand out and connect with your audience? Book signings and in-person events, social media ads and email lists…these things can all work in concert to get your work in front of your ideal readers.
But, then what?
Too often we see authors spending days, weeks and hours (not to mention dollars) to target their key readers and entice them to buy their book, only to send them away to another website to make the purchase. You’ve worked so hard to build your audience, why send them to someone else when it’s time to seal the deal?
We’ve heard all of the reasons:
“Everyone shops on Amazon so that’s where my book should be!”
“Maybe when they’re buying that prefabricated tiny house they will stumble upon my book!”
“People only leave reviews on Amazon so I have to sell there!”
“Jeff Bezos personally responds to my emails!”
And all of those (maybe not the last one) are true! Your book should be where your readers are. People do go to Amazon to buy one thing and end up buying several others. Most customers want to read reviews before buying products and that is certainly true for books. These are all fair arguments.
We’re not suggesting that you stop selling on Amazon. I mean, come on. They’re Amazon. Even we sell through Amazon. What we are suggesting is that if you rely on Amazon alone to sell, you may be missing out. What if, rather than creating an either-or scenario for yourself, you sold on Amazon as well as your own website or social media platforms?