You already know what I’m going to say. But just in case you don’t – this is incredibly important! If you’re not having fun, you’re doing something wrong. That’s not to say the whole process will be a barrel of laughs, but you should be energized and excited by your marketing efforts, not frustrated and drained. So, if you notice that one particular platform or social media channel is especially difficult for you, then take a step back and focus your energy on the things you enjoy. If you’re having a good time, your readers will, too.
Don’t be afraid to step outside the box! As I mentioned earlier, every author has a different process for marketing their brand and reaching their audience, so don’t feel like you can only do things that have been done before. In fact, challenge yourself to do things you haven’t seen before. Think about different venues to host events, such as farmer’s markets, craft fairs, meet-ups (of all types, not just writing groups) and even restaurants or bars that share a theme with your brand. People are more attracted to events that feel like parties, so give them a reason to get down!
There you have it! 5 tips that will help you lay the foundation for a marketing plan that doesn’t suck. You can find more resources to help you on your journey in our Toolkit, as well as on our Blog.